CHAT Shanghai 2016
China Hotels & Tourism Conference

September 21-22 | Shanghai Marriott Hotel City Centre

United States Hotel Market Outlook 2015 – Atlanta




  • The US lodging industry was considered robust in 2014 and 2015 is expected to be as strong.
  • The US lodging industry is anticipated to finish 2014 at approximately 64.5%.
  • Significant recovery in demand has been experienced in 90% of the major markets
  • The average room rate was expected to increase in 2014 by approximately 4.5% and is expected to increase by approximately 5.5% in 2015.
  • 2014 RevPAR increases are anticipated to approach 9%.
  • The 2014 increase in rooms supply should be less than 1%.
  • 2015 anticipated increases are 1 to 2% in occupancy, 5 to 6% in average room rate and approximately 6 to 7% in RevPAR.
  • The growth in demand(in all sectors) is fueling the increase in annual occupancies.
  • The growth in rooms supply continues to be less than 1.5%
  • Rooms supply growth is evident in all parts of the United States (both urban and suburban areas).





Metro Atlanta’s lodging market has seen a strong 2014 thus far, its ADR, RevPAR and occupancy increases carried primarily by its suburban submarkets. The city’s lodging industry has added 9400 jobs over the past year, and has accommodated over 22 million annual visitors.


Midscale and upper midscale Atlanta properties have seen strong occupancy and demand growth, and both classes’ room supply levels should begin rising to meet demand as most pipeline development lies in the mid-to-upper midscale range.


The city, overall, is expected to end 2014 with 5.5% ADR growth and 9.2% RevPAR growth, a fitting end to a strong year, which has included an 8.2% occupancy increase to date, a 3% ADR increase to date, and a strong 11.5% RevPAR increase to-date.




Submarkets – Metro Atlanta is broken into seven submarkets: Downtown, Midtown, Buckhead, Airport, COBB Galleria, Chamblee/Norcross and Perimeter Center/Roswell.


The most significant occupancy, ADR and RevPAR growth is taking place in Atlanta’s suburban markets thanks to their increasing walkability. Chamblee-Norcross is leading the way with 20% RevPAR growth, followed by Cobb Galleria with 17.6% RevPAR growth. The airport submarket should continue to grow as pipeline developments are in place following the recent introduction of the Choice Gateway properties.


Property Classes – Atlanta’s overall growth in demand across all property classes is highlighted by particularly strong midscale and upper midscale segments, which have seen the highest occupancy rates of all property classes this year.




Pipeline – There are currently 2247 rooms under construction in the Atlanta market, and over 9000 in the planning or final planning stages. Of those rooms in construction or planning stages, nearly 4000 are midscale. Atlanta’s supply growth is expected to grow by 1% in 2015. 


Conclusion – Atlanta is expected to end its strong 2014 on the upswing, hitting near 10% RevPAR growth and over 5% ADR growth. Its mid-and-upper midscale lodging properties, particularly in suburban markets, should continue to prove promising as the city becomes increasingly walkable.


Despite a strong 2014 and a healthy pipeline, numbers are expected to dip slightly in 2015, as both ADR and RevPAR growth should slow somewhat. Forecasts past 2015 anticipate a moderately strong 2016 followed by a strong 2017.



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About CHAT

Horwath HTL has created a new brand identity – CHAT, tailored for China’s hotel and tourism industry! CHAT, the abbreviation for China Hotels And Tourism, encourages industry people to gather, create dialogue and network through the platform, as well as exchange and share experience and knowledge. CHAT Beijing is an enhancement of the “China Hotel Development and Financing Conference”, which has been held for ten years in Beijing. We further focus the conference specifically on hotel and tourism development and investment issues. There are 650 delegates attended 2014 CHAT Beijing with the largest segment being domestic hotel and tourism developers and owners. CHAT Shanghai is an upgrade of our annual “China Hotel Market Review and Outlook Seminar”, which has been held over the past six years. CHAT Shanghai focus on hotel asset management and operations. 460 delegates attended CHAT Shanghai in September 2013. CHAT Beijing and CHAT Shanghai held in Spring and Autumn respectively cover the full hotel and tourism business cycle from development and investment to asset management and operations. CHAT will enable you to achieve successful business development through its various powerful platforms!


About Horwath HTL

Horwath HTL is the management consulting of Crowe Horwath International that specializes in hotel, leisure and tourism industries. Established in Asia in 1987, Horwath HTL has consulted about 4,000 hotel and tourism related projects throughout the region (including over 1,200 projects in China) for clients ranging from individually held businesses to the world’s most prominent operators, developers, lenders, investors and industrial corporations. Horwath HTL now operates offices in several key cities throughout the Asia Pacific region, including Auckland, Beijing, Hong Kong, Jakarta, Kuala Lumpur, Mumbai, Shanghai, Singapore, Sydney and Tokyo. Our offices work closely together to ensure that our clients receive a multi-skilled international perspective for their projects. Horwath HTL is also supported by the Horwath database, the largest and most complete hotel and tourism related database in the world. No other firm is better positioned to meet today’s and tomorrow’s industry challenges than Horwath HTL – Experts in the hotel, tourism and leisure industries.